Einnim Creative Studio
Scent-Driven Lifestyle Brand
What began as a kitchen-table passion project during the height of the pandemic has grown into something deeply personal and lasting.
Einnim Creative Studio, named after founder Elita’s grandmother, Bigma Minnie, is rooted in family, creativity, and intentional living.
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Formerly known as Einnim Candle Bar + Apothecary, the business is based in Oak Brook, Illinois, and has evolved into a mobile creative studio specializing in custom soy wax candles, natural home fragrance products, and private crafting experiences throughout Chicago and the surrounding suburbs.
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Einnim isn’t just a candle company. It’s a scent-driven brand designed to bring people together through thoughtful products and immersive, hands-on workshops. At its core, Einnim is committed to creating a safe space for creativity, connection, and slowing down.
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Before launching the business, Elita worked in corporate mid-management (barf)—navigating high-pressure environments while managing autoimmune disorders. That chapter led to a necessary shift toward slow living—not just as a value, but as a way of life.
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Today, Einnim is powered by a small, trusted team of family and close friends who believe in the mission and show up with care, consistency, and pride in every candle, event, and customer experience.
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In March 2025, after many life changes, the business transitioned away from its in-store candle bar and workshop studio to focus on on-location events, private group bookings, wholesale partnerships, and a growing nationwide e-commerce presence—all while staying rooted as a Chicago native brand, proudly serving Oak Brook, Naperville, and communities across Illinois and the greater Chicagoland area.
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Einnim continues to grow with heart, not scale. Don’t expect a big-name brand—we like to stay small, and we plan to keep it that way.
This world is weird, fast, and often disconnected—but this little business is a quiet act of resistance.
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Elita won’t capitalize on pain—she leads with passion and a drive to bring everything she has to the table.
Built with care and intention, Einnim is a reminder that slow, small, and meaningful is more than enough.

AS SEEN ON
As seen on WGN 9 Chicago, ABC News Chicago, and FOX News Chicago, Einnim owner Elita Selmon shares hands-on experiences in soy candle making, bath bomb crafting, holiday gift ideas, and more from our Oak Brook, IL studio. Einnim is a modern online candle store offering handcrafted, small-batch products to customers nationwide. Shop online or find Einnim products in select retail stores near you. We proudly serve Oak Brook and the greater Chicagoland area, including Naperville, Hinsdale, Downers Grove, and surrounding suburbs within a 30-mile radius.




