My Story: Why I Chose This Lifestyle
Founder’s Note from Elita
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For years, I battled with autoimmune disorders that wore me down—physically, mentally, and emotionally. I’ve always leaned toward natural living, but during my corporate life, I was too tired and too disconnected to live the way my body truly needed. Wellness felt out of reach.
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That changed when I gave myself permission to slow down and start over. I launched Einnim in May 2020 as a way to heal—first myself, then others. But I’ll be honest: it took five years, countless emotional and financial roadblocks, and a lot of unglamorous behind-the-scenes work to get here. This version of the brand—the one that feels clear, grounded, and aligned—wasn’t overnight. It was built slowly, like healing.
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Every product I make comes from that lived experience. From one exhausted, sensitive, overstimulated human to another: this brand was built for us.
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Einnim (my Bigma Minnie’s name spelled backwards) is a love letter to resilience. It’s a home for intentional living, quiet care, and everyday rituals that feel like rest.
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“I built this brand for people like me—navigating sensitive skin, chronic fatigue, decision overwhelm, and the craving for peace.”
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Whether you’re shopping for clean products across the country or searching for a quiet, hands-on creative event right here in Illinois—this is your place.
What Makes Einnim Different
Natural Ingredients You Can Trust
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We only use botanicals we’d use ourselves. No greenwashed fillers, no mystery formulas—just pure ingredients grown without GMOs, synthetic pesticides, or junk your body doesn't need.
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Coming soon: Our Ingredient Glossary
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Non-Toxic Formulas – No Compromises
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Our bodycare and candles are free of parabens, phthalates, dyes, and harsh preservatives. Gentle, clean, and effective—even if your skin is fussy or your nose is picky.
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Ethically Sourced – People & Planet First
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We choose suppliers who honor the earth and their workers. You’re supporting real people with every purchase—not just product lines.
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Carbon Neutral & Eco-Minded
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We’re a Carbon Neutral Company using recyclable, reusable, and compostable materials wherever we can. Thoughtful down to the jar.
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Coming soon: Sustainability FAQs
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Cruelty-Free & Mostly Vegan
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We never test on animals. Nearly all our products are vegan—except our goat milk soaps, made intentionally for folks with ultra-sensitive or eczema-prone skin.
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Handmade Soy Wax Candles (Poured in Illinois)
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All of our soy wax candles are made in small batches right here in Illinois. Hand-poured in Illinois, they burn cleaner and longer—without paraffin, fillers, or synthetic junk. Whether you’re local or shopping online, you’re getting the same handcrafted quality we light in our own homes.
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Handmade Soy Wax Candles (Poured in Illinois)
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All of our soy wax candles are made in small batches right here in Illinois. Hand-poured in our Chicago-area studio, they burn cleaner and longer—without paraffin, fillers, or synthetic junk. Whether you’re local or shopping online, you’re getting the same handcrafted quality we light in our own homes.
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Hosting an Event? We’ll Bring the Calm.
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We also offer offsite candle and bath bomb experiences—perfect for corporate wellness days, creative team-building, or private group sessions that need a softer, more meaningful energy. If you’ve got a space and a guest list, we’ll bring the rest.
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Learn more about our Offsite Workshops
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